Wellrun information

Privacy policy

This is the privacy policy for Wellrun, the records product operated by ETP Consulting Pty Ltd under the business name Well Run Australia. It says what personal information Wellrun collects and holds, where it is kept, who can reach it, how long it stays, and what to do if you want access to it, a correction, or a complaint dealt with.

We handle personal information under the Australian Privacy Principles in the Privacy Act 1988 (Cth), and this page is written to carry what Australian Privacy Principle 1.4 requires a privacy policy to contain. We do that because of what this product holds, not because of how big we are.

The short version. Your records are held in Sydney. The public pages of this website use Google Analytics to count visits; the product itself, the sign-in page and everything behind it do not load analytics, advertising or tracking of any kind. Nothing is sent to an AI model. Nothing is sold or shared for anyone's benefit. Four things go overseas: your email address and the emails we send you, which our email provider delivers; the internet address your browser connects from, which our host records; your payment details, which Stripe handles when you pay for a plan or a pack; and, on the public pages, a record of the visit, which Google Analytics holds. If you turn on text alerts for yourself, your mobile number and those texts go to our text provider, which may handle them overseas. We do not open your records to run the service, and the product's own administration console has no route to them.

Who we are, and how to reach us

Wellrun is operated by ETP Consulting Pty Ltd as trustee for the ETP Investments Trust, trading as Well Run Australia. The full identifiers are at the foot of this page.

There is no shopfront and no public office. Wellrun is run from Redlands in Queensland, and a postal address is available on request. If you need this policy in another format, ask and we will send it, at no charge.

What we collect about you

There is no enquiry form anywhere on this site. The contact page carries three email addresses instead, which is a smaller promise that we can actually keep.

What you put into Wellrun about other people

This is the part most privacy pages leave out, and for this product it is the part that matters most. Wellrun is a place to keep a business's records, so a great deal of what goes into it is about people who are not you: employees with their start dates, roles and tickets; contractors and their insurances; landlords, agents and recovery contacts; licence holders; and the people named in your own procedures.

The People section is built to hold employee records: who works here, their roles, licences and training certificates. Tax file number declarations, superannuation choice forms and police checks should not be uploaded yet, and the terms of use ask you not to, because Wellrun is not yet ready to hold them to the standard they need. Some of what is held is sensitive information under the Privacy Act. All of it does real harm if it reaches the wrong person, including where the person concerned is under 18, such as an apprentice.

What that means for you. Those records are yours and so is the responsibility for them. You decide what goes in, who gets a seat, and what that seat can see. You are also the one who has to tell your own people what you keep about them and why. Wellrun holds it for you. It does not relieve you of that.

What it means for us. We do not read it, mine it, train on it, sell it or disclose it. The database decides who may see a row, not the screen, so a seat that has not been given a group of sections cannot read those sections by any route. A Wellrun administrator can see how many records exist and who has access to what. A Wellrun administrator cannot open a record. That is structural rather than a promise: the operations console has no path that names a customer's tables, and the list of closed tables is derived from the database itself, so a table added tomorrow is closed on the day it is added.

We will not overstate that. Like every hosted database, ours can be reached at the level underneath the product by the people who run it, which means us and our database provider. We use that access to keep the service running and to fix faults, never to read what is in a workspace.

If your details are in somebody else's Wellrun workspace and you want to know what is held, or want it corrected, ask that business, because the records are theirs. If you cannot get an answer, write to us and we will tell you who holds it and help you reach them.

When you share a sale pack

Wellrun was built by Tony Pope, who also works as a business broker. You can share with any broker you choose, or none. Nobody is told you use Wellrun unless you share. Wellrun never values a business. Any appraisal is the broker's own service.

Wellrun itself passes nothing to any broker. Once a sale pack is issued, the owner or an administrator can choose to share it with one person they name: a broker, an accountant, a buyer's adviser, a buyer or someone else. Sharing is never a default and never a condition of a plan, a discount or the free seat. Nothing is shared until the box naming that person is ticked.

What we collect automatically

That is the entire list. There is no advertising pixel, no heat map and no session recorder on this site. The site's content security policy permits scripts only from this domain and from Google's googletagmanager.com, and connections only to our own database and to Google Analytics at google-analytics.com, so any other tracking tag added by mistake would be refused by your browser rather than quietly collecting.

Cookies, and what your browser keeps

Wellrun sets no advertising cookies. The public pages set Google Analytics cookies (named _ga and _ga_ followed by an identifier), which last up to two years and let Google recognise a returning browser rather than a person. You can block them in your browser or with Google's opt-out add-on at tools.google.com/dlpage/gaoptout, and the site works exactly the same without them. The product sets none of these cookies. What the product does keep on your own device, in your browser's local storage, is:

The People and Premises sections are deliberately left out of that copy, because they are the two that hold other people's details, and a shared or handed-on computer should not show the next person the last person's staff register. Signing out clears all of it. None of it is readable by another website and none of it is sent anywhere except back to us.

Why we collect it

Those purposes, and no others. Nothing in your workspace is used to build a profile of you, to market to anybody, or to improve a product for anyone but you.

Who we disclose it to

Five suppliers for everybody, and a sixth only for a person who turns on text alerts.

There is no advertising platform, no customer relationship system, no mailing list provider and no AI provider, and analytics is not loaded anywhere inside the product. We have never sold or shared personal information for a benefit, and we will not.

We would disclose information if a law or a court required it, and if we were allowed to tell you that it had happened, we would.

If we ever add a supplier who would handle personal information, this page names them before they are switched on, and the same goes for changing the email provider. A policy that lists a service we do not use is as much a defect as one that omits a service we do.

Information that goes overseas

Your records and your uploaded files stay in Australia. Four things leave, and a fifth only if you turn on text alerts:

No uploaded file is sent to any of them, and nothing from your workspace beyond what an email or a text you asked for says. Before we use an overseas supplier we check what it publishes about where it holds data and what it does with it, and we remain answerable for what it does with anything we hand it.

Payments

Paid plans and sale packs are paid for through Stripe. When you choose a plan or buy a pack, you are taken to Stripe's own checkout page, and Stripe collects your card details there: Wellrun never sees or stores your card number. Stripe receives your business name, the email address you sign in with, your billing address and, if you give it, your ABN for the tax invoice. It keeps a record of what was charged and when, and sends the tax invoices and receipts. Wellrun keeps only what it needs to know what you have paid for: Stripe's reference for your account and subscription, your plan, how often you pay, the date the current period ends, and the packs you have bought. Stripe is a United States company and handles payment information in the United States and elsewhere. No workspace record is ever sent to Stripe.

Marketing

We do not run a marketing list. Nothing on this site subscribes you to anything and there is no newsletter to get out of.

The messages the product sends are about your own account: a sign-in link, a seat invitation, notices about your plan and payments, and one email a week to the owner and administrators of a business with the dates they recorded that come up next, which is turned off on the Reminders screen. Those are service messages, not marketing, and there is no unsubscribing from a sign-in link. Two messages are treated as commercial: the notice to the owner two days before a free trial ends, and the notice after it has ended. Each says who sent it and why it arrived, and carries an unsubscribe that works in one step, immediately, at no cost. Anything else promotional we ever send will do the same.

Automated decisions

Nothing in Wellrun makes a decision about a person. There is no score, no rating, no eligibility test, and no assessment of whether a business or a person meets an obligation, whether by a rule or by a model. Nothing is sent to an AI model at all, which is set out in full on how we use AI.

One thing does happen on a schedule rather than by hand, and it is about access rather than about a person. An adviser seat is confirmed once a year and suspends itself if nobody uses it for ninety days. The pause is listed on the account owner's Your team screen, and the owner can undo it. We do not regard it as a decision that significantly affects anybody's rights, and if you disagree, write to us and say so.

From 10 December 2026, an Australian privacy policy has to describe computer programs that make, or substantially contribute to, decisions significantly affecting a person's rights or interests. If Wellrun ever contains one, this section will describe it and what it uses before it runs, not after.

How we hold it and protect it

No system is perfect and we are not going to pretend otherwise. What we can tell you is where the boundary is drawn, and that it is drawn in the database rather than in the screen.

How long we keep it

Where we no longer need something and no law requires us to keep it, we destroy it or strip it of anything that identifies a person.

Getting access to your information, and correcting it

If you hold an account, most of this is immediate. The workspace is yours: you can read everything in it, and change or remove any register entry, without asking anybody. To have an uploaded document deleted, the account owner writes to us at the address below.

For anything you cannot reach yourself, email privacy@wellrun.com.au, give us the email address the account uses, and say what you are after. We will acknowledge it within five business days and answer within thirty. There is no fee.

We will check you are who you say you are before handing anything over, which for an account holder usually means replying from the address on the account.

If we cannot give you access, or cannot make a correction you have asked for, we will tell you why, in writing, and what you can do next. If we decline a correction, you can ask us to attach a note to the record saying that you disagree with it, and we will.

Complaints

If you think we have mishandled personal information, write to privacy@wellrun.com.au and say so. We will acknowledge it within five business days, tell you who is looking at it, and give you an answer within thirty days.

If you are not satisfied with that answer, you can take the complaint to the Office of the Australian Information Commissioner at oaic.gov.au. You do not need our agreement to do it and it costs you nothing.

If something goes wrong

If we suspect a data breach, one named person assesses it and the clock starts on the day we become aware of it. Australian law allows thirty days at most to finish that assessment, and we treat that as a ceiling rather than a target. Where a breach is likely to cause serious harm, we notify the Office of the Australian Information Commissioner and we notify the people affected: what happened, what information was involved, and what to do about it.

If your workspace is involved you hear from us directly, and you hear what we actually know rather than a reassurance.

Changes to this page

This page is the policy. It is not a summary of one held somewhere else, and there is no longer version waiting to be published. It changes when the product changes, and the date below moves with it. Where a change matters to you, we email account holders rather than relying on anyone to re-read this page. Earlier versions are kept and we will send you one on request.

Last updated 20 October 2026.

Well Run Australia is a registered business name of ETP Consulting Pty Ltd (ACN 601 830 120) as trustee for the ETP Investments Trust (ABN 36 211 950 299).

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